Quantitative Psychological Insights
Synaptiq uses a proprietary testing and analysis platform - iq - and a variety of cutting edge psychological tools to support organisations to better understand people. ​
This science based approach converts complex psychological ideas into raw numbers allowing organisations to uncover genuine insight into the people around them. ​​
HOW IT WORKS
Synaptiq's AI Language Analysis Tool - iq
Organisations can generate quantitative psychological insight in two simple ways:
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Utilise Synaptiq's proprietary language analysis tool - iq - to take an assessment
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Upload natural language samples into the iq system.
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For example: An earnings call transcript (Q&A Section) or an athlete interview.​
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Once Synaptiq has natural language samples from either option, iq analyses the data to produce quantitative insight into whoever you are assessing.
WHAT IS QUANTITATIVE PSYCHOLOGY?
Quantitative Psychology Converts Abstract People Behaviour Into Concrete Numbers
By using well established psychological techniques and combining this with modern AI, Synaptiq is able to convert psychological behaviours into hard numbers that can be used for better understanding and better predicting people.
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This means organisations can put harder science to helping answer complex people oriented questions.
Novel Organisational
Intelligence
Organisations can use quantitative psychological data in a variety of ways including:
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As an additional data point to predict stock market performance
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Better predict the likelihood of performance in new trades amongst professional athletes
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Better predict the success of venture or equity based investments
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Improve culture, team fit and recruitment strategies
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Improve negotiations and investment through trustworthiness analysis
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Develop better targeted marketing strategies
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Language Unlocks Quantitative Psychology
Language allows Synaptiq to have usable data to assess that's simple and fast to obtain, avoids bias and is highly accurate at delivering psychological insight.
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Normal psychological assessments can require clinicians, long-winded psychometric assessments, interviews and a variety of other tasks. All of which are prone to bias.
Similarly, you can't easily assess external parties such as S&P 500 CEOs or athletes on rival teams when you undertake normal psychological analysis.
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Language allows for streamlined, easy to access, bias-free analysis at scale. All of which open the door for high quality predictive power.
THE DATA POWERING SYNAPTIQ
27,000+
Research citations for the psycholinguistic model Synaptiq uses
50+
Years of academic research into quantitative psychology
200+
Validated psychological traits measured
PARTNERS & ACCOMPLISHMENTS
OUR
SUPPORT & WINS
To date we have had support from several partners who have helped bring our company to life.
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We are currently working with multiple firms that include VCs, start-ups and sports organisations.
King's College London Entrepreneurship Institute
Presenter at London Demo Day 2024
NACUE Varsity Pitch Semi Finalists
Get In Touch
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