Synaptiq Explained | Synaptiq Analytics

Analytical Psychology Insight

Synaptiq offers unique organisational intelligence.

By using novel applications of decades of research into Psychology, Neuroscience and AI, Synaptiq is able to provide predictive analytics about people - including those you work with, want to recruit, to those you sell to or engage with.

Quantitative Psychological Insight Through Synaptiq's Tool - iq

Step 01.

Speak to us about your needs. We recommend the appropriate insight approach.

Step 02.

A person undertakes a creative writing exercise using our iq platform. Or, clients can upload language samples into iq.

Step 03.

iq uses our heavily cited language model to interpret and analyse the writing sample in seconds.

Step 04.

Reports and insight are produced and either sent to a client or integrated into the iq dashboarding function.

Step 05.

Speak with us directly about the insight and analyses for additional support from our scientists.

WHY OUR APROACH IS VALUABLE

To date, unlocking people based insight is complex.

Interactions with individuals are nuanced, hard to quantify and contextually sensitive.

Synaptiq quantifies the underlying psychological traits of individuals, quantifying this data, and accounting for nuance and context.

This approach provides predictive patterns and trends for organisations

QUANTITATIVE PSYCHOLOGICAL ANALYTICS

Analytics to date often looks at traditional sources of data including corporate balance sheet information in the investment space, click through rates in advertising and player performance in professional sports.

A hidden dimension is that of the psychology of the participants in each space. Research has clearly shown that quantifiable psychological traits can be predictive in finance, marketing and professional sports as well as in a variety of other spaces.

PREDICTIVE PERFORMANCE

By applying this research and offering our simple tool - iq - to ingest and report on data, Synaptiq can help organisations with predictive insight.

This next frontier of predictive analytics helps solve questions like:

Is the start-up founder I want to invest in trustworthy and able to grow at the rate I need?
Does this S&P500 CEO give away her companies' true performance in the way she communicates?
Is this athlete I want to recruit actually going to fit culturally with my team?

Synaptiq Is Tailored To Different Organisations

We can help your organisation specifically, with tailored approaches, reporting output and client liaising. We understand your unique business requirements.