We are a mix of different personalities - scientists and business people combined
The founding partners of Synaptiq worked in various positions ranging from commercial scientists, sports executives to management consultants.
As cliche's go, a meeting in the pub helped conceive an idea to bring more people-based innovation into the commercial world.
We are based in London, San Francisco, Auckland and Brisbane
Our Mission
Creating understanding through personality
At Synaptiq, we believe in the power of personality assessments to unlock human potential.
All personalities are unique and can thrive under the right conditions.
Our mission is to help organisations and individuals take advantage of everyone's unique personalities so all parties win in both a commercial setting and in their own personal lives.
Meet the Leadership Team
Chief Executive Officer (CEO)
and Co-Founder
Amar Mehta
Amar is a neuroscientist with a specialty in personality science among other areas. He ensures Synaptiq's adds a psychologically grounded interpretive layer to quantitative recommendations.
He has previously worked as a management consultant and has started and runs several of his own businesses.
Chief Technology Officer (CTO)
and Co-Founder
Dr. Antony Phillips
Antony is a world class AI and optimisation expert who utilises his skills to improve Synaptiq's AI and support optimised recommendations in our analyses.
He has worked as a commercial scientist with both famous start ups and heritage businesses. He has also contributed greatly to the optimisation modelling research literature.
Chief Science Officer (CSO)
Dr. Sean Farrell
Sean is an astrophysicist turned psycholinguistics expert. He has extensive experience with complex psycho-linguistics models and is a veteran data scientist with considerable experience in sports analytics and sports start ups.
Among many awards, his sports focused psycholinguistics research was featured at the prestigious 2025 MIT Sloan Sports Analytics Conference.
Strategic Advisor
Dean Oliver
Dean Oliver is a foundational figure in sports analytics and one of the architects of how modern basketball understands performance.
As the author of Basketball on Paper and a former Assistant Coach with the Washington Wizards, Dean’s work established the analytical frameworks now used across the NBA and influenced decision‑making in professional sport globally.
He has led analytics departments for multiple NBA teams and remains one of the most respected voices in the field.
At Synaptiq, Dean advises on product strategy, model interpretation, and high‑level engagement with elite organisations, helping shape the next frontier of behavioural and performance analytics.
PARTNERS
We have been helped by King's College London through their Entrepreneurship Institute
