The Next Big Thing
Synaptiq uses an advanced natural langauge processing model to extract deep psycholgical insight from how athletes and coaches speak and talk.
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This means players and coaches can be analysed from afar and at scale, giving sports organisations access to a whole new analytical category.
Beyond Physical Metrics
Combining Analytics and Psychology
Our approach converts complex psychology into clear quantitative datapoints.
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We then combine this with other analytical data to produce genuinely next generation insights.
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Our work was featured at the 2025 MIT Sloan Sports Analytics Conference and in The Ringer.
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We currently work with several household name professional sports teams in a variety of sports worldwide. ​
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Using Our Approach To Predict Draft Success
Case Study: Beyond The Box Score
Using Synqptiq's psycholinguistics approach in combination with performance metrics and biometrics, our Head of Research and Development, Dr Sean Farrell was able to predict the likelihood of players making it from College into the NBA at a higher percentage than just performance metrics alone.
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Moving the needle from 78% predictive accuracy to 87%. In an industry where a quarter of a percentage can be the difference between winning and losing, we produced a near double digit increase.
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Dr Farrell was also able to predict how many games in the NBA a college player was likely to play and to start over the course of their career.
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This work was also featured in Ringer.
Watch our presentation at MIT Sloan
Finally, unlock the athlete and coaching mind
Double the insight
Our psychological data extraction process allows teams to predict outcomes through our combined predictive models.
Teams can also further develop players, plans and teams through our individualised psychological insight data and recommendations.
Optimise for performance and psychology.
A Snapshot Of How We Can Support Your Winning
To Learn More, Contact Us
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