The Next Big Thing
Synaptiq uses an advanced natural langauge processing model to extract deep psycholgical insight from how athletes and coaches speak and talk.
This means players and coaches can be analysed from afar and at scale, giving sports organisations access to a whole new analytical category.
Beyond Physical Metrics
Combining Analytics and Psychology
Our approach converts complex psychology into clear quantitative datapoints.
We then combine this with other analytical data to produce genuinely next generation insights.
Our work was featured at the 2025 MIT Sloan Sports Analytics Conference and in The Ringer.
We currently work with several household name professional sports teams in a variety of sports worldwide.
Using Our Approach To Predict Draft Success
Case Study: Beyond The Box Score
Using Synqptiq's psycholinguistics approach in combination with performance metrics and biometrics, our Head of Research and Development, Dr Sean Farrell was able to predict the likelihood of players making it from College into the NBA at a higher percentage than just performance metrics alone.
Moving the needle from 78% predictive accuracy to 87%. In an industry where a quarter of a percentage can be the difference between winning and losing, we produced a near double digit increase.
Dr Farrell was also able to predict how many games in the NBA a college player was likely to play and to start over the course of their career.
This work was also featured in Ringer.
Watch our presentation at MIT Sloan
Finally, unlock the athlete and coaching mind
Double the insight
Our psychological data extraction process allows teams to predict outcomes through our combined predictive models.
Teams can also further develop players, plans and teams through our individualised psychological insight data and recommendations.
Optimise for performance and psychology.
A Snapshot Of How We Can Support Your Winning
Basketball and Other Sports
Synaptiq Draft Intelligence
Predict and learn about prospective draft picks.
Spot hidden future superstars and avoid potential busts.
Gain insight into what makes a player tick psychologically and learn about how best to coach and develop a player.
NBA basketball current available, other sports can be built within 2 months.
All Sports
Player Psychology Overview
Full psychological assessment of a player using our highly accurate linguistic analysis.
Assessments can de done from 'afar'. Where player interviews exist, their language can be analysed.
Assessments are particularly useful for alignment of coaching, team fit, leadership qualities and for trade situations where teams don't have direct access to a player until after a trade is completed.
All sports available with sport specific psychological frameworks available.
All Sports
Team Chemistry Analysis
Chemistry analysis of a team or organisation.
Understand what sort of team culture you have.
Work out how best to recruit players and coaches based on team aligment and chemistry.
Utilises linguistics and psychometrics know to score for synchronicity.
Available across all sports.
All Sports
Draft Combine Support
Develop tailored approaches to better assess players during a draft combine.
Pre-profile a player and ask them pointed questions in an interview about their psychological profile.
Understand if a player is telling you the truth.
Available across all sport with sport specific frameworks available.
All Sports
Custom Projects
We work with sports organisations across many different sports on a variety of custom solutions.
By converting psychological signals into clear quantitative data points, our approach allows for utilisation across many different sports and across many different scenarios.
We can improve your winning with what we believe is the next big thing in sports analytics.
All Sports
COMING SOON - Injury Predictor
We are building a psychologically informed injury prediction model.
This can predict earlier detection probability which can support load management, post injury treatment, overall athlete conditioning and insurance negotiations.
For early interest, please contact us.
To Learn More, Contact Us
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